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Why The Kettlebell Swing?

Why The Kettlebell Swing?

Author: Jordan Vezina​Jordan​ is the founder and co-owner of Average To Elite Performance in Palo Alto, California. A former Marine and bodyguard Jordan is now a Z-Health Master Trainer and kettlebell specialist who spends his spare time writing novels and watching...

Improving Body Composition

In the next few blog posts we’re going to be talking about how to create changes in body composition. For most of you this will be defined as losing body fat and building muscle. An important point is that “building muscle” does not mean getting bigger. While muscle...

Keeping the goal the goal

I have a confession to make. It’s about a bad habit trainers have, and since I’m a trainer I’ll admit to being guilty of this in the past. A client comes in and has a goal. It may be a goal they set for themselves a year ago or last week, but...

The risk analysis curve

The percentage of Americans who regularly engage in vigorous exercise for more than six months (meaning people who exercise regularly for an extended period of time) is shockingly low. Depending upon which source you’re reading it’s about 3%. I’m including weight...
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