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The Average To Elite White Papers

Welcome to the worst blog in the fitness industry. Seriously, this is going to be an epic train wreck from a marketing and financial perspective. Why?


In this blog I will only be laying out hard facts with a sprinkling of opinion. Let's face it: In the current environment (not just in fitness but in all realms) it usually goes the other way. The simple fact is that this is what actually sells. Appeal to emotion. Appeal to the trends. Literally make up the science as you go along because no one actually reads the references and if they do they probably only read the abstract.


I'm not trying to be a super bummer, I just can't forget what I know.


The other advantage I have is that I've already won. I have a solid roster of clients, most of whom have been with me for 5-12 years. Yes, you read that right. I work from home and get to hang out with my awesome wife and daughter all day. You could say I've hacked life. If "hacking" is working hard for decades until you finally build the life you have always dreamt of through pure toil, blood, sweat and desire.


So;.. I have no reason to lie to you. I have no motivation to spew a bunch of B.S. to try and get you to buy my product. In fact, I don't actually care what you do. That's right. I'm never going to try to force anyone to agree with me or tell anyone what to do.

I'm just an advisor. You should take the information I give you and make your own decisions. You're an adult. Probably.


These white papers are simple statements of fact culled from years of education and application. I don't do sweet graphics or cat memes or whatever is cool on the internet.


I do "getting better".


Everything else is ancillary.


Buckle up. Or don't. It's your life.


P.S. If you're wondering what the cover image is, it's a picture of a bowl of ice cream on my counter. I'll just be taking pictures of things around my house for these. Seriously. You couldn't care less than me if you tired. And I have to tell you: It feels amazing.

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