Jordan is a former Marine Corps infantry Sergeant and Bodyguard who found a second life in personal training. In 2007 Jordan opened Average To Elite Performance in Palo Alto, California and Average To Elite soon became the top private training studio in Silicon Valley.
Jordan’s educational development led him to become a world recognized authority on the use of the Russian Kettlebell to build strength and conditioning after completing both levels of the certification and being appointed a certification team leader by Pavel Tsatsouline.
From there Jordan did a deep dive over the course of nine years into applied neuroanatomy and now is a practitioner of the Wim Hof Method. Jordan now uses the WHM with his clients to create astounding improvements in mobility, strength and endurance.
Widely considered to be one of the top trainers in the world, Jordan is now taking his expertise and attention to detail to an online training platform.